MARS Cosmetics is a popular, Delhi-based Indian beauty brand founded by Manoj Sethia, focusing on high-quality, affordable, and 100% vegetarian makeup products tailored for Indian skin tones. Known for being cruelty-free, the brand offers a vast range of over 600 products across face, eyes, and lips, operating both online and through, as noted on MARS Cosmetics, 40+ offline kiosks.